# What Pages Should a Small Business Website Have? Source: https://dijitulwebdesign.co.uk/guides/what-pages-should-a-small-business-website-have/ Updated: 2026-10-18 > Most small business websites need a home page, a page for each main service, an about page, a contact page and the legal pages: privacy notice and, where needed, cookie and terms pages. dijitul builds websites of up to 5 pages from £250 + VAT, and up to 15 pages with copywriting from £500 + VAT. ## Key facts - Core pages: home, services, about, contact, plus a privacy notice - One page per main service usually ranks better than one long services page - Contact details and company information must be easy to find under UK law - Reviews, FAQs and pricing pages answer questions before people call - dijitul Starter covers up to 5 pages from £250 + VAT; Business up to 15 pages from £500 + VAT - Add location, case study and blog pages when you have real content for them ## The essential pages - **Home.** Say what you do, where, and for whom in the first screen, with one clear action: call, book, or request a quote. Show proof such as reviews or accreditations you genuinely hold. - **Services.** A page for each main service, explaining what is included, who it suits, typical prices or how you price, and the next step. - **About.** Who runs the business, how long you have traded, qualifications and memberships. People buy from people. - **Contact.** Phone number that is tappable on mobile, email, a short form, opening hours, service area and, if customers visit, an address and map. - **Privacy notice.** Required under UK GDPR if you collect personal data, which any contact form does. For a sole trader or new business, five pages done well is a strong start. That is exactly what our Starter package covers, from £250 + VAT. Every page should earn its place. If a page has no clear job, such as answering a question, building trust or leading to an enquiry, leave it out until you have something useful to put on it. Five strong pages beat ten thin ones for visitors and for Google. ## Why one page per service beats one big services page Someone searching for "boiler repair Mansfield" wants a page about boiler repair, not a page that also covers bathrooms, drains and landlord certificates. A dedicated page lets you match the search, write a page title and description about that service, answer its specific questions and add the right schema markup. It also gives Google a clear signal of what each page is about. This is why our Business package, from £500 + VAT, includes a page per service, written to rank, for up to 15 pages. Each service page should follow the same simple pattern: what the service is, who it is for, what is included, typical price or how you price, how long it takes, proof such as reviews or photos, common questions, and a clear button to get in touch. Visitors who land straight on that page from Google then have everything they need without hunting through the rest of the site. ## Pages that win more enquiries - **Reviews or testimonials.** Real ones, with permission. Under the Digital Markets, Competition and Consumers Act 2024, fake reviews are banned outright (CMA unfair commercial practices guidance, in force from 6 April 2025). - **FAQs.** Answer the questions you get on the phone every week: price ranges, areas covered, lead times, guarantees you actually offer. - **Pricing.** Even "from" prices filter out time-wasters and build trust. - **Work examples.** Photos of real jobs with a sentence about each. - **Areas covered.** If you serve several towns, a short page per area with genuinely local detail can help local search. Thin copy-and-paste town pages do not. Our guide to getting more enquiries covers how to lay these out. ## The legal and trust pages Every UK business website must make certain details easy to find, including your business name, geographic address, email address and, if VAT registered, your VAT number (Electronic Commerce (EC Directive) Regulations 2002, regulation 6). Limited companies must also show their registered number, registered office and where they are registered. You will usually also need a privacy notice, a cookie notice if you use non-essential cookies, and terms if you sell online. See what a UK business website must show by law and cookie banner rules. ## Pages to add later A blog or news section only helps if you will post useful articles regularly; an empty blog from 2022 hurts more than no blog. Case studies are valuable once you have permission to name clients. Careers pages suit businesses that are hiring. A booking system or shop can be added when the business is ready. Start lean and grow the site with the business. ## When to call us If you are unsure how many pages you need, send us a list of your services and the areas you cover. We will suggest a sitemap and tell you which package fits. Request a quote or call 01623 650333. ## FAQs ### How many pages does a small business website need? Five is a sensible minimum for most small businesses: home, services, about, contact and a privacy notice. If you offer several distinct services, a page for each usually helps you rank and convert. dijitul's Starter package covers up to 5 pages, and Business up to 15. ### Do I need a separate page for each service? If people search for your services separately, yes. A page about one service can match that search closely, answer its specific questions and carry a clear call to action. One long page covering everything rarely ranks well for any single service. ### Is a one-page website enough? For a single service, an event or a very new business, it can be. It loads fast and is cheap to build. It is harder to rank for several different searches with one page, so most growing businesses move to a multi-page site. ### Do I need a privacy policy on my website? If your site collects personal data, for example through a contact form, newsletter sign-up or analytics, UK GDPR requires you to tell people how you use it. A privacy notice linked from the footer and from forms is the usual way to do that. ### Should I put prices on my website? Usually, yes. Even "from" prices or typical ranges help visitors decide whether to get in touch and reduce calls from people who cannot afford you. If every job is different, explain how you price and what affects the cost. ## Prices and contact Prices (from, + VAT): Starter £250 (Up to 5 pages, Custom design, not a template, Mobile-first build, Contact form and click-to-call, Google Business Profile set up, Basic SEO foundations, Analytics and Search Console); Business £500 (Up to 15 pages, A page per service, written to rank, Copywriting included, Full schema markup, Local SEO groundwork, Speed optimised to pass Core Web Vitals, Conversion tracking configured, Training session and recorded walkthrough); Ecommerce £750 (Shopify or WooCommerce, Product and category structure built to rank, Payments and delivery rules configured, Click-and-collect and local delivery, Accounts or EPOS integration, Google Merchant Centre feed, Abandoned cart recovery, Staff training on order management); changes £45 an hour. All prices are "from" and exclude VAT. Every project gets a fixed quote before work starts. Domain registration, stock photography, premium plugins or apps and hosting are listed in the quote, never added later. You own the website and the domain. Aftercare: Hosting from £1 a day + VAT (https://dijihost.co.uk/); Website care plans from £25 a month + VAT (https://dijitulsupport.co.uk/). Contact: https://dijitulwebdesign.co.uk/contact/ · 01623 650333 · info@dijitul.uk