# Web Design for Dentists and Dental Practices

Source: https://dijitulwebdesign.co.uk/web-design-for-dentists/
Updated: 2026-10-18

> dijitul web design builds websites for UK dental practices that follow the GDC's guidance on advertising. Each clinician's qualifications, country of qualification and GDC number are shown, NHS or private status is clear, complaints routes are listed and treatment pages avoid misleading claims. Business sites start from £500 + VAT.

Price: From £500 + VAT

## Problems this solves

- Team profiles list memberships as letters after names, which the GDC advises against
- A dentist is described as an 'implant specialist' but is not on a specialist list
- The site does not say whether you take NHS patients
- There is no 'date last updated' anywhere
- Before-and-after photos come with no mention that results vary
- New patients cannot book or register without phoning

## Key facts

- GDC guidance on advertising, effective from 30 September 2013
- Each dental professional: qualification, country it was gained and GDC number
- Practice name, address, contact details and a link to the GDC
- Complaints: NHS body for NHS care, Dental Complaints Service for private
- 'Specialist' only for dentists on a GDC specialist list
- Business package from £500 + VAT

## What the GDC expects on a practice website

The General Dental Council's guidance on advertising has been in effect since 30 September 2013 and still applies. If you are responsible for a practice website, it should show:

- the name and geographic address where the dental service is provided, plus contact details including email and phone
- the GDC's address and contact details, or a link to the GDC website
- your complaints procedure and who patients can escalate to: the relevant NHS body for NHS treatment, and the Dental Complaints Service for private treatment
- the date the website was last updated

Any website that names a dental professional as providing care must show their professional qualification, the country it was obtained in and their GDC registration number. Advertising should also make clear whether the practice is NHS, mixed or wholly private. We build all of this into the templates, so a new associate's profile cannot be published without the fields filled in.

## Specialist titles and claims

The GDC is strict about titles. Only dentists on one of its specialist lists may call themselves a specialist or use titles such as Orthodontist or Periodontist. Others must not say they 'specialise in' a treatment, but may use phrases like 'special interest in', 'experienced in' or 'practice limited to'. Dental care professionals must not use titles that imply specialist status, such as 'smile specialist', because there are no specialist lists for them. The guidance also says not to list memberships, fellowships or honorary degrees as abbreviated letters after names, and not to compare your skills with other professionals.

Claims must be backed by facts, avoid creating unjustified expectations, and marketing should state that treatment may not suit every patient and depends on assessment. If you offer facial aesthetics, remember the ASA has repeatedly ruled that prescription-only medicines such as botulinum toxin cannot be advertised to the public under CAP Code rule 12.12. We write treatment copy with these rules in mind and you check it before it goes live.

## CQC and the practice website

Dental practices in England are registered with the Care Quality Commission. CQC inspects them against its five key questions, but its own press releases note that, unlike most sectors it regulates, primary care dental services are not given an overall rating. You can still link to your CQC profile so patients can read your latest inspection report. If your practice also runs services that are rated, the CQC display rules for those ratings apply. Our clinic website page covers that in more detail.

## Pages patients actually use

Most visitors want one of four things: to register as a new patient, book an appointment, find out about a treatment such as Invisalign or implants, or check fees. We make those the main routes. The fees page shows NHS charge bands and private prices in real HTML tables, and states clearly when the practice is not accepting new NHS patients, which saves your reception team a lot of calls.

Treatment pages explain what happens, how long it takes, risks and alternatives in plain English, with before-and-after photos only of your own patients, with consent, and a note that results vary. Online booking can be linked from your practice management software where it offers it. A short new patient page explains what to bring, how medical history forms work and what happens at the first check-up, which reassures nervous patients more than any slogan. We also add a visible 'last updated' date, as the GDC guidance asks. See booking website design.

## Packages for dental practices

Most practices suit the Business package from £500 + VAT: up to 15 pages, copywriting, Dentist schema, local SEO groundwork, speed tuning and training. Groups with several sites or deeper integrations get a fixed quote. Sites are designed to WCAG 2.2 AA as a target, which matters for older patients and anyone using assistive technology. Changes after launch are £45 an hour + VAT. See prices or get in touch.

## What you get

- Team page with each clinician's qualifications, country of qualification and GDC number
- Treatment pages written in plain language, with balanced claims
- Fees page showing NHS bands and private prices clearly
- Complaints page with NHS and Dental Complaints Service routes
- Online booking or new patient registration integration
- Dentist and MedicalBusiness schema, plus Google Business Profile

## FAQs

### Do I have to show GDC numbers on our practice website?

Yes. GDC guidance says any website that names a dental professional providing care must show their professional qualification, the country it was obtained in and their GDC registration number. We build these as required fields on each team profile.

### Can we describe our implant dentist as a specialist?

Only if they are on one of the GDC's specialist lists for that discipline. Otherwise use wording such as 'special interest in implants' or 'experienced in implant dentistry', which the GDC guidance allows.

### Do we need to say whether we are NHS or private?

The GDC guidance says advertising should state whether the practice is NHS (or equivalent), mixed or wholly private. A clear line on the home page and fees page also cuts down reception calls.

### Can we show patient reviews and before-and-after photos?

Yes, with care. Use only genuine reviews and your own patients' photos with written consent. Avoid wording that creates unjustified expectations, and state that results vary and treatment depends on assessment.

### Can we advertise Botox on our dental website?

The ASA has ruled that prescription-only medicines such as botulinum toxin must not be advertised to the public, in line with CAP Code rule 12.12. You can describe consultations for facial aesthetics, but avoid naming or promoting the medicine itself.

### What does a dental website cost?

Most practices choose the Business package from £500 + VAT, which covers up to 15 pages, copywriting and schema. Smaller single-surgery sites can start from £250 + VAT. Multi-site groups and complex integrations get a fixed quote.

## Prices and contact

Prices (from, + VAT): Starter £250 (Up to 5 pages, Custom design, not a template, Mobile-first build, Contact form and click-to-call, Google Business Profile set up, Basic SEO foundations, Analytics and Search Console); Business £500 (Up to 15 pages, A page per service, written to rank, Copywriting included, Full schema markup, Local SEO groundwork, Speed optimised to pass Core Web Vitals, Conversion tracking configured, Training session and recorded walkthrough); Ecommerce £750 (Shopify or WooCommerce, Product and category structure built to rank, Payments and delivery rules configured, Click-and-collect and local delivery, Accounts or EPOS integration, Google Merchant Centre feed, Abandoned cart recovery, Staff training on order management); changes £45 an hour. All prices are "from" and exclude VAT. Every project gets a fixed quote before work starts. Domain registration, stock photography, premium plugins or apps and hosting are listed in the quote, never added later. You own the website and the domain. Aftercare: Hosting from £1 a day + VAT (https://dijihost.co.uk/); Website care plans from £25 a month + VAT (https://dijitulsupport.co.uk/). Contact: https://dijitulwebdesign.co.uk/contact/ · 01623 650333 · info@dijitul.uk