# Website Copywriting UK Source: https://dijitulwebdesign.co.uk/website-copywriting/ Updated: 2026-10-18 > dijitul web design writes website copy for UK businesses: home pages, service pages, about pages and calls to action in plain English that answers what customers ask, ranks in search and gets quoted by AI assistants. Copywriting is included in our Business websites from £500 + VAT. Extra pages or rewrites are £45 an hour + VAT. Price: From £500 + VAT ## Problems this solves - The website has been 90% finished for months because nobody has time to write the words - Your copy says "we pride ourselves on quality and customer service" like every competitor - Your pages talk about your history instead of what customers need - You know your trade inside out but freeze in front of a blank page - Your service pages are three lines long and don't rank for anything - Content was written by an AI tool and reads like it ## Key facts - Copywriting is included in Business websites from £500 + VAT - Written from a short interview with you, not generic filler - Each service page targets one main topic and the questions people ask about it - Plain UK English with short sentences and clear headings - Every page opens with a direct answer that search engines and AI assistants can quote - You approve every word before it goes live - Extra pages and rewrites at £45 an hour + VAT ## Why content holds most websites up Ask any web designer what delays projects and the answer is almost always content. The design gets approved, the build is ready, and then the site sits waiting for words that busy owners never get round to writing. When text does arrive it's often a few lines per page, written in a hurry, saying what every competitor says. We take that job off your plate. Business websites include copywriting, so we write the pages while we design them. That also means the layout is built around real content rather than placeholder text that never fits. ## How we write your pages - **We talk to you.** A 30 to 45 minute call, or a questionnaire if you prefer, covering your services, prices, areas, what customers ask most and what makes you different. Real detail beats adjectives. - **We research searches.** We check the terms and questions people use, so pages match how customers describe the problem, not how your industry does. - **We plan each page.** One main topic per page, a headline, a direct answer in the first paragraph, then the detail people need to decide. - **We write and you review.** Copy is shared in a document or straight into the staging site so you see it in context. Two rounds of edits are included. We'll check facts with you, especially prices, qualifications and guarantees. We never invent reviews, awards or client names. ## Writing for people, search engines and AI assistants Good web copy now has three readers. Customers skim on phones, so we use short paragraphs, descriptive subheadings and bullet points. Search engines need a clear topic per page and the words people actually type, so a page about boiler servicing says "boiler service" naturally, not twenty times. AI assistants such as ChatGPT, Gemini and Google's AI Overviews pull short, self-contained answers from pages, so each page opens with a 40 to 60 word direct answer that makes sense on its own: who you are, what you do, where and from what price. We also write FAQs from the questions your customers really ask on the phone. They help visitors, give search engines more to understand, and are the kind of text AI tools tend to quote. This all feeds into SEO-friendly web design. ## Copy that gets enquiries - **Lead with the customer's problem**, then how you solve it. - **Be specific:** "Gas Safe registered, same-day callouts across Mansfield and Ashfield" says more than "reliable and professional". - **Show prices or a starting point** where you can. Visitors who can't find a price often leave to find someone who shows one. - **Answer objections** before they're raised: parking, deposits, how long jobs take. - **Button text that says what happens:** "Get a free quote" rather than "Submit". These sit alongside layout choices covered in conversion-focused web design. ## A note on AI-written copy AI writing tools can produce a draft quickly, and we use software to help with research and checking. But unedited AI copy tends to be vague, repetitive and full of the same stock phrases, and it can't know your prices, your area or why customers choose you. Every page we deliver is shaped by your input and edited by a person, so it sounds like a real business. If you already have drafts, whether written by you, a member of staff or an AI tool, send them over. We will keep what works, cut the filler, check it against the searches customers make and rewrite the rest in the same voice as the new pages. ## Price Copywriting for up to 15 pages is included in our Business package, from £500 + VAT. Starter sites from £250 + VAT assume you supply the text, though we'll edit and lay it out. Extra pages, blog posts or rewrites of an existing site are £45 an hour + VAT, with the time agreed first. See pricing or get a quote. ## What you get - Discovery call or questionnaire about your services and customers - Search research to find the words customers use - Home, service, about and contact page copy - Headlines, buttons and calls to action - Title tags and meta descriptions for every page - FAQs drawn from questions customers really ask - Two rounds of edits before sign-off ## FAQs ### Is copywriting included in the price of a website? It's included in our Business package, from £500 + VAT, for up to 15 pages. On Starter websites from £250 + VAT you provide the text and we edit and lay it out. Extra writing on any package is charged at £45 an hour + VAT. ### How do you write about a business you don't know? We start with a call or questionnaire about your services, customers, prices, areas and common questions. Most owners find talking far easier than writing. We turn your answers into pages, then you check every fact and suggest changes before anything goes live. ### Can you rewrite the copy on my existing website? Yes. We can rewrite pages on any platform, or supply text for your developer to add. Rewrites are £45 an hour + VAT and we agree how many pages first. Service pages and the home page usually give the biggest return. ### Will the copy be optimised for SEO? Yes. Each page is planned around one main topic, uses the words customers search for, and includes a unique title tag and meta description. We write naturally rather than stuffing keywords, which reads better and is what search engines reward. ### Do you use AI to write website copy? We may use software for research and checking, but every page is shaped by your input and edited by a person. Generic AI copy can't know your prices, your area or your strengths, and it tends to sound like everyone else's website. ## Prices and contact Prices (from, + VAT): Starter £250 (Up to 5 pages, Custom design, not a template, Mobile-first build, Contact form and click-to-call, Google Business Profile set up, Basic SEO foundations, Analytics and Search Console); Business £500 (Up to 15 pages, A page per service, written to rank, Copywriting included, Full schema markup, Local SEO groundwork, Speed optimised to pass Core Web Vitals, Conversion tracking configured, Training session and recorded walkthrough); Ecommerce £750 (Shopify or WooCommerce, Product and category structure built to rank, Payments and delivery rules configured, Click-and-collect and local delivery, Accounts or EPOS integration, Google Merchant Centre feed, Abandoned cart recovery, Staff training on order management); changes £45 an hour. All prices are "from" and exclude VAT. Every project gets a fixed quote before work starts. Domain registration, stock photography, premium plugins or apps and hosting are listed in the quote, never added later. You own the website and the domain. Aftercare: Hosting from £1 a day + VAT (https://dijihost.co.uk/); Website care plans from £25 a month + VAT (https://dijitulsupport.co.uk/). Contact: https://dijitulwebdesign.co.uk/contact/ · 01623 650333 · info@dijitul.uk