Websites for Stoke-on-Trent businesses
Stoke-on-Trent is six towns, Tunstall, Burslem, Hanley, Stoke, Fenton and Longton, and ceramics still ties them together. Portmeirion, Steelite, Churchill China and Emma Bridgewater make tableware here, Wedgwood is down the road at Barlaston, and a ring of smaller studios, decorators and makers sells mugs, plates and gifts direct to the public. For a web designer that makes Stoke an ecommerce city first.
Pottery sells on pictures. A customer buying a dinner set online never handles it, so an ecommerce site for a Potteries brand needs large, zoomable product images, clear sizes and dishwasher or microwave notes, pattern and colourway filters, and delivery rules that cope with fragile, heavy parcels. Trade buyers from hotels and restaurants want something different again: a trade ordering area with account pricing and minimum quantities.
- Ceramics studios and gift brands: Shopify or WooCommerce shops with gift wrap options and a Google Merchant Centre feed.
- Warehouses and distribution firms around Etruria Valley and Meir: recruitment pages and service sites that explain coverage and capacity.
- Heritage sites and visitor attractions: opening times, ticket links and event pages that work on a phone in the car park.
- Independent retailers and cafés in Hanley: small sites with a menu, a map and click-to-call.
Search competition here splits two ways. Product searches for ceramics are national, so a small studio competes with big retailers and marketplaces, and wins on detail: properly named product pages, original photography and real descriptions. Local service searches, by contrast, are town by town. People search for a plumber in Longton or a florist in Burslem, so a service business benefits from naming the towns it actually covers and keeping its Google Business Profile in step with the website.
Who we build websites for in Stoke-on-Trent
- Ceramics and tableware makers
- Homeware and gift brands selling online
- Pottery decorators and small studios
- Trade suppliers to hotels and restaurants
- Warehousing and distribution companies
- Visitor attractions and heritage sites
- Independent retailers in Hanley
- Care providers
How it works for Stoke-on-Trent
We design and build websites remotely from our base in Mansfield, Nottinghamshire, with video calls and a private preview link so you can see the site take shape. dijitul has built websites for UK businesses since 2006. You get a fixed quote before anything starts, and you own the finished website and domain.
Website prices for Stoke-on-Trent
Starter
Sole traders and new businesses who need to exist online properly.
- Up to 5 pages
- Custom design, not a template
- Mobile-first build
- Contact form and click-to-call
- Google Business Profile set up
- Basic SEO foundations
- Analytics and Search Console
Typically live in 3 to 4 weeks.
Quote for StarterBusiness
Established businesses with several services who want to be found for all of them.
- Up to 15 pages
- A page per service, written to rank
- Copywriting included
- Full schema markup
- Local SEO groundwork
- Speed optimised to pass Core Web Vitals
- Conversion tracking configured
- Training session and recorded walkthrough
Our most common project. Typically 5 to 6 weeks.
Quote for BusinessEcommerce
Anyone selling products online, whether that is 20 items or 2,000.
- Shopify or WooCommerce
- Product and category structure built to rank
- Payments and delivery rules configured
- Click-and-collect and local delivery
- Accounts or EPOS integration
- Google Merchant Centre feed
- Abandoned cart recovery
- Staff training on order management
Shopify or WooCommerce.
Quote for EcommercePopular in Stoke-on-Trent
Nearby
- Birmingham
- Coventry
- Wolverhampton
- Worcester
- Walsall
- Dudley
- Solihull
- West Bromwich
- Telford
- Shrewsbury
- Hereford
- Stafford
- Nuneaton
- Rugby
Frequently asked questions
Can you build an online shop for a Stoke-on-Trent pottery or ceramics brand?
Yes. Our Ecommerce package from £750 + VAT covers Shopify or WooCommerce, product and category structure built to rank, payments, delivery rules for fragile items and a Google Merchant Centre feed. We plan product pages around what buyers need to see: sizes, care notes, patterns and good photography.
Do you work with businesses in all six towns?
Yes. We build sites for businesses in Tunstall, Burslem, Hanley, Stoke, Fenton and Longton, and in Newcastle-under-Lyme, Kidsgrove and Stone. Everything runs remotely from Mansfield, so where you are in the city makes no difference to the price or timescale.
Can you add trade ordering for hotel and restaurant buyers?
Usually, yes. WooCommerce and Shopify can both handle trade accounts with their own pricing and minimum order quantities, often with an app or plugin. If it needs deeper links to your ERP or stock system we give a fixed quote, and for very complex integrations we may point you to our sister company dijitul developments.
How do Stoke service businesses rank against national directories?
By being more specific. A page per service, the towns you cover named naturally, real photos, reviews on your Google Business Profile and a site that loads quickly on a phone. We set those foundations as standard, but we never promise a position on Google.
Get a fixed quote
Free chat, clear price, a website you own. Websites from £250 + VAT.