Ecommerce Website Design UK

What an ecommerce website from dijitul includes

Our Ecommerce package starts from £750 + VAT. It is built on Shopify or WooCommerce, chosen to suit how you work rather than what we prefer to build on.

• Product and category structure built to rank. We plan categories around what people actually search for, so a page for oak dining tables exists before the products go in.
• Payments and delivery rules. Weight or price based shipping, free delivery thresholds, and rates by postcode area or zone.
• Click-and-collect and local delivery. Useful if you have a shop or unit customers can visit.
• Accounts or EPOS integration. Orders flowing into Xero, QuickBooks or your till system where a supported connector exists.
• Google Merchant Centre feed. So products are eligible for free listings in the Shopping tab.
• Abandoned cart recovery. An automatic email when someone leaves a full basket.
• Staff training on processing orders, refunds and stock.

Domains, hosting, premium apps or plugins and stock photography are not included and are listed separately in your quote. Large catalogues, complex integrations or multilingual shops get a fixed quote instead. See our prices for the full package list.

Shopify or WooCommerce: which suits your business?

Both run thousands of UK shops. The difference is who looks after what.

WooCommerce has used High-Performance Order Storage by default on new installs since version 8.2, according to WooCommerce's own documentation. Orders sit in dedicated database tables rather than in the general WordPress posts table, which helps busier shops. If you already have a WordPress site that ranks, adding WooCommerce often keeps that work intact.

Taking payments in the UK: Stripe, PayPal, Klarna and SCA

Most shops need three things at checkout: cards, PayPal and a wallet button such as Apple Pay or Google Pay. Stripe and Shopify Payments cover cards and wallets. PayPal still matters because some customers simply will not type card details into a site they do not know.

Every UK card payment online goes through Strong Customer Authentication. In practice that means 3D Secure: the bank asks the customer to confirm in their banking app. Stripe, PayPal and Shopify Payments handle this inside the checkout, so you do not need to build it yourself. What you do need is a checkout that does not break when the bank's pop-up appears on a phone, and we test that with real devices before launch.

Pay later. Klarna and Clearpay can raise basket sizes for higher priced items. Be aware that the FCA says most buy now, pay later products, which it calls deferred payment credit, became regulated from 15 July 2026 where the lender and the seller are different businesses. The provider carries the lending rules, but your product pages and checkout must describe it accurately and not push it as free money.

UK consumer law your shop has to get right

This is where a lot of DIY shops fall down. We build these into the templates and checkout, and your terms should be checked by a solicitor.

• VAT inclusive prices. The Price Marking Order 2004 says prices shown to consumers must include VAT and any other taxes. If you sell trade too, see B2B ecommerce.
• Drip pricing. Since 6 April 2025 the Digital Markets, Competition and Consumers Act 2024 requires unavoidable fees, such as booking fees, to be in the headline price. Reed Smith's summary of the CMA's final guidance says that where delivery is compulsory and there is no free collection, the cheapest delivery option should be included in the total until the customer picks another. The CMA can now fine directly, up to 10% of global turnover, and law firm TLT reports its first fine under the Act was £4.2 million against the AA's driving schools over a £3 booking fee.
• 14 day cancellation. The Consumer Contracts Regulations 2013 give online buyers 14 days to cancel, usually from delivery of goods, and require refunds within 14 days. If you do not tell customers about this right, legislation.gov.uk notes the period can extend by up to 12 months. We add the information to the checkout, order email and a returns page.
• Cookies. Under PECR, analytics and marketing tags need consent before they fire.

Getting found: Merchant Centre feeds and product schema

Google's free Shopping listings are fed by Merchant Centre, not by your web pages directly. Google's product data specification requires an id (up to 50 characters), a title (up to 150), a description (up to 5,000), a link, an image link, availability, price in a format such as 15.00 GBP, and a brand for new products. A GTIN is required where the product has one. We connect the feed so these values come straight from your product data, and we fix the warnings before launch.

On the page itself we add Product schema with an Offer, price, currency and availability, plus return policy and delivery details where Google supports them. Category pages get proper headings and a short, useful introduction. That is the same thinking as our SEO-friendly web design, applied to a shop. Good product photos matter too: if you need them shot, dijitul media does product photography.

How an ecommerce build runs

1. Plan. Products, variants, categories, delivery rules and payment providers agreed in writing.
2. Design. Home, category, product page, basket and checkout designed mobile first.
3. Build and import. Products imported from a spreadsheet or your old platform, with old URLs redirected.
4. Test. Real orders with live payment methods, refunds, emails and stock levels.
5. Train and launch. We show your team how to run orders, then submit the sitemap and feed.

Ready to price it? Send us your product count and how you sell now via the quote form.

What you get

• Shopify or WooCommerce store, designed for your products rather than a stock theme left untouched
• Category and product templates with product schema markup
• Payment gateways set up and test orders run end to end
• Delivery rates, free delivery thresholds, click-and-collect and local delivery zones
• Google Merchant Centre account and product feed
• Abandoned cart email flow
• Accounts or EPOS integration where your system supports it
• Staff training on orders, refunds, stock and discount codes

Prices and how it works

Websites from £250 + VAT, business websites from £500 + VAT and ecommerce from £750 + VAT. Small changes are £45 an hour + VAT. You get a fixed quote before we start.

1. Free chat

   Tell us about your business, who your customers are and what the website needs to do. No charge, no obligation.

2. Fixed quote

   You get a fixed price and a clear list of what is included, in writing, before anything starts.

3. Design

   We plan the pages and design the site around your customers, then share it for your comments.

4. Build and test

   We build it mobile-first, write or polish the copy, set up SEO foundations and test it on real phones.

5. Launch and hand over

   We launch, connect analytics and Search Console, and show you how to update it. You own it all.

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