Website Redesign UK

Signs it's time for a redesign

A redesign is worth considering when the problems are structural, not cosmetic. Typical triggers we see:

• Search Console's Core Web Vitals report shows URLs as Poor or Needs improvement
• The phone layout is a shrunk desktop page with tiny text and buttons
• Enquiries have dropped while traffic hasn't
• The site runs on an old, unsupported theme or PHP version
• You have outgrown the page structure and services are buried
• Your brand has changed but the site hasn't

If the structure is sound and you mainly want a new look, a lighter website refresh may be enough and costs less.

Protecting your rankings

The biggest risk in any redesign is losing search traffic because old pages vanish. We manage that in a set order:

1. Crawl and export every URL on the current site, plus pages Search Console and Analytics show getting traffic.
2. Audit content: decide for each page whether to keep it, improve it, merge it or retire it.
3. Map redirects: each old URL gets a permanent 301 redirect to the closest new page. No mass redirects to the home page.
4. Carry over the basics: page titles, meta descriptions, headings and schema are kept or improved, not lost.
5. Launch and monitor: resubmit the sitemap, check crawl errors and watch Search Console for the following weeks.

Rankings can fluctuate briefly after any relaunch. A careful migration keeps that short. Read more on SEO-friendly web design.

Changing platform during a redesign

A redesign is the natural moment to move to a platform that suits you better. Common moves we handle:

• From Wix or Squarespace to WordPress, for more control and ownership
• From an old hand-coded site to WordPress, so you can edit it yourself
• From a heavy page builder to a lean custom WordPress build
• From WooCommerce to Shopify, or the other way, for shops

We export and import content where the platforms allow it and rebuild by hand where they don't. Product data, blog posts and images are moved with their URLs mapped.

Measuring whether the redesign worked

A redesign should be judged on numbers, not just looks. Before we start, we record a baseline from your current site:

• Monthly organic clicks and top queries from Search Console
• Enquiries, calls or sales per month, from Analytics or your own records
• The Core Web Vitals status of your main page groups
• Your most visited landing pages and how many visitors leave them without acting

After launch we compare against that baseline. Google's web.dev guidance sets good Core Web Vitals at Largest Contentful Paint of 2.5 seconds or less, Interaction to Next Paint of 200 milliseconds or less and Cumulative Layout Shift of 0.1 or less, so we check where your new templates sit against those. Search Console's field data needs a few weeks of real visits to update, so we look again once it has caught up. If enquiries are the goal, conversion tracking set up during the build shows exactly which pages produce them.

What a redesign costs

Redesigns are priced like new builds, on the size of the finished site:

• Up to 5 pages: from £250 + VAT
• Up to 15 pages, with copywriting and schema: from £500 + VAT
• Online shops: from £750 + VAT

Large sites with hundreds of pages or blog posts to migrate get a fixed quote after the audit. Extra time is £45 an hour + VAT. See pricing for full package details.

After the redesign

Your new site is yours: all logins, the domain and the content. Most redesign clients also want the thing that went wrong last time fixed, which is usually maintenance. Our sister company dijitul support offers care plans from £25 a month + VAT covering updates, backups and security, so the site doesn't drift out of date again. If you're ready, request a quote and send us your current URL.

What you get

• Audit of current traffic, top pages and rankings
• A redirect map from every old URL to its new home
• New sitemap and navigation
• Fresh custom design for phone and desktop
• Content migrated, tidied and improved
• Post-launch checks for broken links and crawl errors

Prices and how it works

Websites from £250 + VAT, business websites from £500 + VAT and ecommerce from £750 + VAT. Small changes are £45 an hour + VAT. You get a fixed quote before we start.

1. Free chat

   Tell us about your business, who your customers are and what the website needs to do. No charge, no obligation.

2. Fixed quote

   You get a fixed price and a clear list of what is included, in writing, before anything starts.

3. Design

   We plan the pages and design the site around your customers, then share it for your comments.

4. Build and test

   We build it mobile-first, write or polish the copy, set up SEO foundations and test it on real phones.

5. Launch and hand over

   We launch, connect analytics and Search Console, and show you how to update it. You own it all.

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