Landing Page Design UK

What makes a landing page different

A home page serves everyone: new visitors, returning customers, job seekers, suppliers. A landing page serves one visitor with one intention, usually someone who has just clicked an ad. Remove the main navigation, remove the distractions and give them one thing to do.

Good landing pages share a recognisable structure:

1. A headline that repeats the promise in the ad. If the ad says same day boiler repair, the page says it too.
2. A short supporting line and a visible call to action in the first screen on a phone.
3. Proof: genuine reviews, accreditations, photos of real work.
4. Detail for the cautious: what happens next, prices or price ranges, areas covered.
5. A repeat of the call to action at the end.

Speed matters more when you pay per click

Every slow second on a paid landing page wastes money you have already spent on the click. We build landing pages to Google's Core Web Vitals targets, which web.dev defines as Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint within 200 milliseconds and Cumulative Layout Shift no higher than 0.1. In practice that means a compressed hero image in WebP or AVIF, very little JavaScript, no sliders and fonts that load without shifting the layout.

Most ad traffic arrives on a phone. StatCounter's September 2026 figures put mobile phones at around 54% of UK web page views overall, and ads seen inside social apps are clicked on the same phone. We design and test the phone version first.

Tracking that tells you what's working

A landing page without tracking is guesswork. We set up:

• Form submissions recorded as conversions, using a thank you page or event
• Tap-to-call clicks on mobile recorded as conversions
• Google Analytics 4 events and, where you use them, Google Ads or Meta conversion setup
• UTM-tagged links so campaign traffic is separated from organic visits
• Cookie consent that respects UK GDPR and PECR, so tracking only fires with permission where required

For a page that keeps improving over time, see conversion-focused web design.

Price and turnaround

A single custom landing page is covered by our Starter package from £250 + VAT. If you need several pages for different services, locations or audiences, we build a template once and vary the content, which keeps the cost down. Extra variants and later edits are £45 an hour + VAT. If you need a full site rather than a campaign page, see website design or our pricing page.

Common landing page mistakes

When a campaign underperforms, the page is often the problem rather than the ad. The usual culprits:

• Message mismatch: the ad offers a free quote, the page leads with company history.
• Too many choices: a full menu, social icons and links to other services all compete with the one action you paid for.
• A form that asks too much: every extra field loses people. Ask only what you need to call back.
• No phone option: many people on a phone would rather tap to call than type.
• Slow hero media: background video and large images delay Largest Contentful Paint.
• No way to measure: without conversion tracking you can't tell a good campaign from a bad one.

We check every page we build against this list before it goes live, and we are happy to review an existing landing page against it too.

Landing page or one-page website?

They look similar but do different jobs. A landing page is built for a campaign and is often hidden from site navigation. A one-page website is your whole online presence on a single scrolling page, built to be found in search. If you are launching a product or event, also look at event website design. Running ads already? Send us the ad and we'll suggest what the page should say.

What you get

• Copy and headline written to match your ad or offer
• A single page layout designed for phone first
• A short form, click-to-call, or both
• Thank you page or event to record each conversion
• Google Analytics events and ad platform conversion setup
• A variant headline ready to test if you want one

Prices and how it works

Websites from £250 + VAT, business websites from £500 + VAT and ecommerce from £750 + VAT. Small changes are £45 an hour + VAT. You get a fixed quote before we start.

1. Free chat

   Tell us about your business, who your customers are and what the website needs to do. No charge, no obligation.

2. Fixed quote

   You get a fixed price and a clear list of what is included, in writing, before anything starts.

3. Design

   We plan the pages and design the site around your customers, then share it for your comments.

4. Build and test

   We build it mobile-first, write or polish the copy, set up SEO foundations and test it on real phones.

5. Launch and hand over

   We launch, connect analytics and Search Console, and show you how to update it. You own it all.

Related