Web Design for Electricians and Electrical Contractors

What electrical customers search for

Electrical searches fall into a few groups. Urgent ones like 'electrician near me no power' or 'RCD keeps tripping'. Compliance ones like 'EICR for landlords' and 'electrical certificate for selling house'. Project ones like 'house rewire cost', 'consumer unit upgrade' and 'EV charger installer'. Each group wants a different page.

Urgent visitors need your number and your hours. Landlords want to know turnaround, price basis and whether you can deal with their letting agent. Project customers want to understand the job: how long a rewire takes, how much disruption, whether they can stay in the house. A site that answers these on separate pages ranks for more searches and converts better than one long list of services.

NICEIC, NAPIT and scheme logos

Most domestic electricians belong to a competent person scheme so they can self-certify notifiable work under Part P of the Building Regulations. Your website is where customers look for proof, and the schemes are strict about how their marks are used.

NICEIC's Logo Usage Guidelines (April 2023) say organisations are not permitted to use the NICEIC logo in isolation, only NICEIC itself may do so. Contractors use the scheme logo they hold, such as Approved Contractor or Domestic Installer, which combines the NICEIC mark with the scheme name. The guidelines say there is no size restriction as long as it stays legible, but the logo must not be stretched, squashed, modified or recreated, and must not be used in relation to services outside the scope of your certification. Trade press has reported contractors being fined for misusing the NICEIC logo, so this is not a box-ticking point.

On your site we:

• use the artwork downloaded from your scheme's customer portal
• pair the logo with a line such as 'NICEIC Domestic Installer, registered for domestic installation work'
• link it to your listing on the scheme's public search
• keep the logo off pages for work your scheme does not cover

The same approach applies to NAPIT, MCS for solar and battery work, and TrustMark if you are registered.

Explaining certification without the jargon

Many homeowners do not know what a competent person scheme is, so a short, plain explanation builds trust. Approved Document P sets out routes for showing notifiable electrical work complies: self-certification by a registered competent person, third-party certification, or inspection by a building control body. A registered electrician can notify the work and the customer then receives a Building Regulations compliance certificate. We write this up on a short page and link to it from your rewire and consumer unit pages.

We do not overstate it. The page explains what you are registered for and points people to the scheme's register to check, rather than making claims about legal outcomes for their particular job.

Landlords, agents and commercial work

Landlords and letting agents can be steady repeat business. A dedicated page for EICRs, with a form that takes the property address, tenant contact or key arrangements and preferred dates, makes you easy to book. For agents managing many properties, a 'send us your list' option with a file upload saves both sides time.

Commercial clients look for different things: insurance cover levels, health and safety accreditation, testing and inspection experience, out-of-hours working. A credentials section with those facts, and certificates available on request, helps you get through procurement. Keep these pages separate from domestic ones so neither audience feels the site is not for them.

Packages for electricians

A sole trader electrician usually starts with our Starter package from £250 + VAT: up to five pages, a custom mobile-first design, click-to-call, a contact form and your Google Business Profile. When you want separate pages for EICRs, rewires, EV chargers and commercial work, the Business package from £500 + VAT gives you up to 15 pages with copywriting, schema, local SEO groundwork and conversion tracking. Sites load fast because we compress images to WebP and keep scripts lean, aiming for Google's Core Web Vitals 'good' thresholds. Read about small business website design or see prices.

What you get

• Service pages for rewires, consumer units, EICRs, fault finding, EV chargers and lighting
• Correct scheme logo for your registration, linked to the public register
• A short page explaining certification and Part P in plain English
• Landlord and letting agent enquiry form for multiple properties
• Commercial credentials block with insurance and accreditation details
• Mobile-first layout with a sticky call button

Prices and how it works

Websites from £250 + VAT, business websites from £500 + VAT and ecommerce from £750 + VAT. Small changes are £45 an hour + VAT. You get a fixed quote before we start.

1. Free chat

   Tell us about your business, who your customers are and what the website needs to do. No charge, no obligation.

2. Fixed quote

   You get a fixed price and a clear list of what is included, in writing, before anything starts.

3. Design

   We plan the pages and design the site around your customers, then share it for your comments.

4. Build and test

   We build it mobile-first, write or polish the copy, set up SEO foundations and test it on real phones.

5. Launch and hand over

   We launch, connect analytics and Search Console, and show you how to update it. You own it all.

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