Web Design for Gyms and Fitness Studios

How people choose a gym online

Gym searches mix location with a goal: "24 hour gym near me", "reformer Pilates Nottingham", "women only gym", "personal trainer for beginners", "gym with no contract". People compare two or three options on their phone, usually in the evening, and the deciding questions are price, contract length, hours, parking and whether they will feel out of place.

So the site has to answer those plainly. We put membership options, contract terms and opening hours within one tap of the homepage, and we use real photos of your floor, your changing rooms and your classes. A short "first visit" page that explains what happens when someone walks in for the first time does a lot to turn nervous browsers into trial sign-ups.

Each class type or service gets its own page: spin, HIIT, Pilates, boxing, PT, nutrition coaching. That gives Google something specific to rank for "spin classes in Mansfield", and it gives your coaches a page to share.

Timetables, booking and joining online

Your gym software already holds the timetable, the class capacity and the member records, so the website should read from it rather than duplicate it. Mindbody, Glofox, TeamUp, Gymcatch and similar platforms provide timetable widgets or booking links we can embed. A schedule that updates itself when a coach cancels is worth more than any design flourish.

Online joining is the next step. Where your provider supports it, we embed or link the join flow so payment and direct debit set-up happen in their secure system, and we style the surrounding pages to match your brand so the hand-off does not feel like leaving your site. If you need something your software cannot do, such as a custom member area or challenge leaderboards, that is a fixed-quote build and our software team at dijitul developments can scope it.

We also set up Google Business Profile with your hours, including special hours for bank holidays, and add booking links where your platform supports them.

Membership prices, free trials and the law

Gym pricing gets complaints more than almost anything else. Back in 2004 the ASA ruled against a Fitness First leaflet that showed a £20 joining price with a footnote about a compulsory £30 admin fee, and told the company to include such charges in the headline price. The rule is now in statute: the Digital Markets, Competition and Consumers Act 2024 drip pricing provisions, in force since 6 April 2025, say the headline price must include any mandatory fees. Joining fees, admin fees and compulsory app charges belong in the figure people see first.

Free trials and rolling memberships are also in the government's sights. The DMCC Act's subscription contracts regime will add reminder notices and easy cancellation rules; law firms Taylor Wessing and Osborne Clarke both report the start date has slipped to spring 2027. We build your membership terms and cancellation information as an editable page, so you can update it in minutes when the rules land rather than paying for a redesign.

On the page itself we keep it simple: each membership tier, the monthly price including compulsory fees, the minimum term, the notice period and what is included. Clear terms reduce chargebacks as well as complaints.

Landing pages for your offers and ads

Most gyms run January offers, summer challenges or paid social campaigns. Sending that traffic to the homepage wastes money, because the homepage has to serve members, prospects and staff at once. We build separate landing pages for each offer: one headline, the offer, two or three photos, the price in full, one form or join button. No main menu to wander off into.

We add conversion tracking so you can see which campaign produced trial sign-ups, not just clicks. Under UK GDPR and PECR, tracking and ad pixels only fire after a visitor accepts cookies, and we set up the consent banner so that "reject" is as easy as "accept".

Prices for a gym website

A small PT studio or a single-instructor yoga business with a booking link can be well served by Starter, from £250 + VAT. A gym with classes, multiple membership tiers and staff profiles is usually our Business package, from £500 + VAT, with up to 15 pages, written copy, schema, speed optimisation and training. Selling supplements, kit or online programmes is an ecommerce build, from £750 + VAT. Member portals and custom integrations are quoted. Your gym software subscription is separate. Compare options on our pricing page.

What you get

• Embedded class timetable and booking from your gym management software
• Membership and pricing page with every compulsory fee in the headline figure
• Free trial or day pass landing page with one form and one button
• Pages for each class type, PT, and facilities, written to rank locally
• Coach and personal trainer profiles with qualifications and booking links
• Google Business Profile with correct hours, photos and booking link
• Conversion tracking on trial sign-ups, joins and calls

Prices and how it works

Websites from £250 + VAT, business websites from £500 + VAT and ecommerce from £750 + VAT. Small changes are £45 an hour + VAT. You get a fixed quote before we start.

1. Free chat

   Tell us about your business, who your customers are and what the website needs to do. No charge, no obligation.

2. Fixed quote

   You get a fixed price and a clear list of what is included, in writing, before anything starts.

3. Design

   We plan the pages and design the site around your customers, then share it for your comments.

4. Build and test

   We build it mobile-first, write or polish the copy, set up SEO foundations and test it on real phones.

5. Launch and hand over

   We launch, connect analytics and Search Console, and show you how to update it. You own it all.

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