Web Design for Hotels, B&Bs and Guest Houses

Why direct bookings start with your website

Guests often find a hotel on a booking platform and then search its name to check the official site. If your site is slow, dated or makes booking awkward, they go back and book through the platform. If it is quick, clear and shows a good reason to book direct (best rate, free breakfast, flexible cancellation, a late checkout), many will book with you.

So the hotel website's job is simple. Show the rooms honestly, make the price and availability easy to check, and get the guest into the booking engine with as little friction as possible. We put a 'Check availability' or 'Book direct' button in the header of every page and pass dates through to your booking engine where it supports it.

Total pricing and the DMCC Act

The Digital Markets, Competition and Consumers Act 2024 banned drip pricing from 6 April 2025. Traders must show the total price, including any fees, taxes or charges the consumer will necessarily pay, rather than adding mandatory charges later in the booking. Legal commentary on the CMA's guidance notes that mandatory local charges such as resort fees should be included even in indicative 'per night' prices once they can be calculated. The CMA can now fine businesses directly, up to 10% of worldwide turnover.

For your website that means 'from' prices on room pages must include unavoidable fees, and any offer banners must reflect the real total. Optional extras like parking or dog stays can be shown separately, as long as they are genuinely optional. We check this copy with you before launch, and your booking engine settings need to match.

Room pages that answer the real questions

Each room type gets its own page with the same layout, so guests can compare quickly: bed size, room size, maximum occupancy, view, bathroom type (shower, bath or both), accessibility features, and what is included. Photos should be recent, bright and honest. A guest who arrives to find a smaller room than the photos suggested writes a review about it.

Hotel photography is heavy. We serve images as WebP or AVIF with fallbacks, size them for each screen and lazy-load galleries, so the first screen meets Google's Core Web Vitals guidance of a Largest Contentful Paint at or under 2.5 seconds. If you need new photography, our sister site dijitulmedia.co.uk handles that separately.

Pages that rank beyond your own name

Searches for your hotel name are the easy part. New guests search for things like 'dog friendly hotel Peak District', 'B&B near Sherwood Forest' or 'wedding venue with rooms'. Pages built around those needs give you a chance to be found before the guest reaches a booking platform. An area guide with walks, attractions and travel times, a dog friendly page with your actual rules and charges, and pages for weddings, meetings or special breaks all earn their place if they describe what you genuinely offer.

We add Hotel schema with your address, check-in and check-out times, amenities and star rating if you hold one, so search engines show accurate details. Only quote a star rating you currently hold from a recognised scheme such as VisitEngland or the AA. Your Google Business Profile carries the same facts, because mismatched check-in times between Google and the website are a common cause of complaints.

Accessibility information guests rely on

Guests with mobility, sight or hearing needs often have to ring to ask basic questions. A dedicated accessibility page with step-free access details, door widths, accessible bathroom features, hearing loops and assistance dog policy saves those calls and wins bookings. The site itself is built to WCAG 2.2 AA as a target, with proper contrast, keyboard navigation and alt text on room photos.

Packages for hotels and B&Bs

A small B&B or guest house may only need the Starter package from £250 + VAT: up to five pages with a booking link and Google Business Profile. Most hotels choose Business from £500 + VAT for up to 15 pages, copywriting, Hotel and HotelRoom schema, local SEO groundwork and conversion tracking on booking clicks. Selling gift vouchers or packages online is an ecommerce build from £750 + VAT. Complex integrations with property management systems get a fixed quote. See booking website design or request a quote.

What you get

• Home, rooms, dining, offers, area guide, about and contact pages
• Individual room pages with key facts in a consistent format
• Booking engine integration styled to match the site
• Pricing copy that includes all mandatory fees up front
• Accessibility information page for guests
• Schema markup for the hotel, rooms, restaurant and FAQs

Prices and how it works

Websites from £250 + VAT, business websites from £500 + VAT and ecommerce from £750 + VAT. Small changes are £45 an hour + VAT. You get a fixed quote before we start.

1. Free chat

   Tell us about your business, who your customers are and what the website needs to do. No charge, no obligation.

2. Fixed quote

   You get a fixed price and a clear list of what is included, in writing, before anything starts.

3. Design

   We plan the pages and design the site around your customers, then share it for your comments.

4. Build and test

   We build it mobile-first, write or polish the copy, set up SEO foundations and test it on real phones.

5. Launch and hand over

   We launch, connect analytics and Search Console, and show you how to update it. You own it all.

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