Blog Design for UK Businesses

Why a business blog is worth doing properly

A blog is the easiest way for a small business site to answer the questions customers actually type into Google. How much does a loft conversion cost? Do I need planning permission for a garden room? What is the difference between a will and a trust? Each good answer is a page that can rank for years, and each one gives AI assistants something clear to quote.

It only works if the blog is easy to read, easy to navigate and connected to your services. A post that answers a question well and then points to the service that solves it turns readers into enquiries. A post that ends in a dead end does not. That link between content and services is the main thing we design for.

Layouts people can actually read

Most of the reading happens on phones, so readability is not a nice to have. We set:

• Body text at a generous size with plenty of line height, so nobody needs to pinch and zoom.
• Line length kept to a comfortable measure on desktop, rather than text stretching the width of a wide screen.
• Headings that make sense when skimmed, and a table of contents on long posts.
• Contrast that meets WCAG 2.2 AA, which asks for a ratio of at least 4.5 to 1 for normal text.
• Images sized for the screen and loaded lazily below the first one.

We also design a handful of reusable blocks in the WordPress block editor: a key takeaway box, a comparison table, a pull quote and a call to action. Your team inserts them with a click, so posts look consistent without anyone fiddling with formatting.

Categories, tags and structure

Blogs often grow into an untidy pile: forty tags, most with a single post, and categories that overlap. That confuses readers and creates thin archive pages for search engines to crawl.

We plan a small set of categories that mirror your services or your readers' main topics, usually five to eight. Each category page gets a short introduction and links to the relevant service page, so it works as a hub rather than a list. Tags are used sparingly or not at all. Old posts that overlap can be merged and redirected rather than deleted.

Every post carries breadcrumbs, a clear publish date and an updated date when you revise it. Readers like to know information is current, and it is particularly important for anything involving prices, law or regulations.

Schema, authors and trust

Each post gets BlogPosting or Article structured data with the headline, image, author, date published and date modified. Author names link to author pages describing who wrote it and why they are qualified, which matters most on topics where advice affects money, health or legal decisions. Google's guidance on creating helpful content asks whether it is clear who created the content, and author pages answer that directly.

Featured images are set at least 1200 pixels wide, which is what Google's Discover documentation recommends for large image previews. We also set Open Graph tags so posts look right when shared on LinkedIn, Facebook and messaging apps.

Turning readers into subscribers and enquiries

Most readers will not enquire on their first visit. A newsletter signup gives them a way to stay in touch. We connect it to your email tool and record consent properly, because under UK GDPR and PECR marketing emails to individuals generally need opt in consent, with no pre ticked boxes.

At the end of each post we place related posts and a short, relevant call to action, such as a link to the matching service page. If you want help planning and writing content that ranks over time, our sister company Search Engine Tuning handles ongoing SEO. A blog section added to an existing site starts from £250 + VAT; a new site with a blog and service pages fits the Business package, from £500 + VAT. See SEO-friendly web design and website copywriting for how we write pages to rank.

What you get

• Blog home, category, post and author templates
• Reusable block patterns for callouts, tables, quotes and calls to action
• Category structure planned around your services
• Article schema, breadcrumbs and an XML sitemap
• Newsletter signup linked to Mailchimp, MailerLite or your email tool
• Related posts and service links at the end of every article
• Training on writing, formatting and publishing posts

Prices and how it works

Websites from £250 + VAT, business websites from £500 + VAT and ecommerce from £750 + VAT. Small changes are £45 an hour + VAT. You get a fixed quote before we start.

1. Free chat

   Tell us about your business, who your customers are and what the website needs to do. No charge, no obligation.

2. Fixed quote

   You get a fixed price and a clear list of what is included, in writing, before anything starts.

3. Design

   We plan the pages and design the site around your customers, then share it for your comments.

4. Build and test

   We build it mobile-first, write or polish the copy, set up SEO foundations and test it on real phones.

5. Launch and hand over

   We launch, connect analytics and Search Console, and show you how to update it. You own it all.

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