Web Design for Accountants and Bookkeepers

How business owners choose an accountant online

Searches for accountants are specific: 'accountant for contractors', 'limited company accountant fixed fee', 'landlord tax return help', 'Xero bookkeeper near me'. People want to know three things fast. Do you work with businesses like mine? Roughly what will it cost? Will I deal with a real person who replies? A website that answers those questions on focused pages beats a generic 'we offer a full range of services' home page every time.

We structure accountancy sites by client type first (sole traders, limited companies, landlords, contractors, charities) and by service second (year-end accounts, self assessment, VAT, payroll, bookkeeping, tax planning). Each page speaks to that reader, mentions the software you support and shows how onboarding works.

ICAEW and ACCA: descriptions and logos

Professional body branding has rules behind it, and your website is the most public place you use it.

• 'Chartered Accountants': ICAEW says the description is restricted and governed by regulations made by its council. A firm can use it if it meets the member firm criteria, broadly a sole practitioner who is a member, or a partnership, LLP or company where chartered accountants hold more than half the voting rights, with any non-member principals registered as ICAEW affiliates. ICAEW has published proposed changes to the regulations effective from 2027, so check your position.
• ICAEW logos: ICAEW says members entitled to ACA or FCA may use the member logo for personal promotion and qualifying practising firms may use the member firm logo. Its links policy asks that the logo is not altered or animated and that it links to icaew.com.
• ACCA: ACCA's guidance says its logo can only be used by members holding a current practising certificate, and its rulebook limits firm use to firms controlled by holders of recognised accountancy qualifications. Logos are requested through ACCA rather than copied from the web.

We use the official artwork you supply, place it with the correct wording and leave it out if your firm does not meet the test.

Regulatory and insurance information

Accountants providing services to the public are expected to make certain details available under the Provision of Services Regulations 2009. ICAEW's helpsheet on these regulations gives suggested wording that names the professional indemnity insurer and its territorial coverage, and the Association of Taxation Technicians notes that a practice website is an acceptable place to publish it. Many firms also include their professional body, registration or audit details and their anti-money laundering supervisor.

We put this on a clear 'Regulatory information' page linked from every footer, rather than a PDF. If you are a limited company or LLP, the footer also carries your registered name, number, place of registration and registered office, as the 2015 trading disclosure regulations require. Your compliance partner checks the wording before launch.

Publishing fees without boxing yourself in

Many practices now publish 'from' prices or packages, and prospects like it. The trick is to define what is included: transactions per month, number of bank accounts, payroll headcount, VAT returns. A clear table with a 'get an exact quote' button filters out price shoppers and pre-qualifies good clients. A short form that asks entity type, turnover band and accounting software means your first call is useful.

If you would rather not publish fees, a page explaining how you price (fixed monthly fees, what changes them) does a similar job. Either way, write in plain English. Our Business package includes copywriting, so we draft and you check.

What it costs and what you get

A small practice or bookkeeper can start with the Starter package from £250 + VAT: up to five pages, custom design, contact form, click-to-call, Google Business Profile and basic SEO. Most established firms choose Business from £500 + VAT for up to 15 pages, copywriting, AccountingService schema, local SEO groundwork, conversion tracking and a training session. Calculators, client portals or integrations with practice software are quoted. Changes later are £45 an hour + VAT. See prices or request a quote.

What you get

• Service pages for each client type and each core service
• Correct professional body logos and wording, with a regulatory information page
• Provision of Services disclosures: professional body, PII insurer and territorial coverage
• Pricing or 'packages from' pages if you want to publish fees
• Lead form that asks turnover band, entity type and software used
• AccountingService schema and Google Business Profile set up

Prices and how it works

Websites from £250 + VAT, business websites from £500 + VAT and ecommerce from £750 + VAT. Small changes are £45 an hour + VAT. You get a fixed quote before we start.

1. Free chat

   Tell us about your business, who your customers are and what the website needs to do. No charge, no obligation.

2. Fixed quote

   You get a fixed price and a clear list of what is included, in writing, before anything starts.

3. Design

   We plan the pages and design the site around your customers, then share it for your comments.

4. Build and test

   We build it mobile-first, write or polish the copy, set up SEO foundations and test it on real phones.

5. Launch and hand over

   We launch, connect analytics and Search Console, and show you how to update it. You own it all.

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