Website Audit UK

What a holistic website audit covers

Most audits look at one thing. An SEO tool counts missing meta descriptions, a speed test scores one page, and nobody asks whether the site actually persuades anyone to get in touch. Our audit looks at the whole site the way a customer meets it, then checks what sits underneath.

The aim is to find the few things holding the site back. If your real problem is that people land on the homepage and cannot work out what you do, a perfect speed score will not fix it. Our conversion-focused web design page explains how we think about turning visits into enquiries.

How the audit works

1. Free chat and quote. You tell us what worries you and what the site is meant to do. For a small brochure site we work at £45 an hour + VAT and tell you the likely hours up front. For larger sites, shops or membership platforms we give a fixed quote.
2. Read-only access. Ideally viewer access to Google Analytics and Search Console. We do not need your admin password for most checks, and we never change anything during the audit.
3. Crawl and measure. We crawl every page to find broken links, redirect chains, missing titles and orphan pages, then run speed and accessibility tests on each type of page: home, service, product, blog and contact.
4. Real-device testing. We go through your main journey on an actual phone, a tablet and a desktop, as a customer would: find a service, check a price, fill in the form or buy something.
5. Report and call. You get a written report with screenshots and a ranked fix list, then we talk it through.

You keep the report, with no obligation to use us for the fixes.

The checks with hard numbers behind them

Some parts of an audit are judgement. Others have clear published thresholds, and we report against those.

• Speed. Google's web.dev guidance says a page is good when, at the 75th percentile of real visits, Largest Contentful Paint is 2.5 seconds or less, Interaction to Next Paint is 200 milliseconds or less and Cumulative Layout Shift is 0.1 or less. Chrome for Developers documentation notes that PageSpeed Insights field data covers a rolling 28 days with a two-day delay, so a fix made today will not show in those numbers straight away. Our Core Web Vitals guide explains each metric.
• Accessibility. We test against WCAG 2.2 level AA, including text contrast of at least 4.5:1 for body copy, visible focus, labelled form fields and touch targets of at least 24 by 24 CSS pixels. See WCAG explained.
• Legal disclosures. The Electronic Commerce (EC Directive) Regulations 2002 require your business name, geographic address and email address, plus your VAT number if registered. Limited companies must also show their registered number, registered office and part of the UK where they are registered, under SI 2015/17. Our guide to what a UK business website must show has the full list.
• Cookies. Under PECR, as amended by the Data (Use and Access) Act 2025, advertising and remarketing tags still need consent before they load. We open the site in a private window, refuse everything and record what still fires. Our cookie banner rules guide covers the exceptions.

When you need a specialist audit instead

A holistic audit is broad on purpose. It tells you where the problems are and how serious they look. Sometimes one area needs a much deeper look, and the dijitul network has specialists for each.

• In-depth SEO. Our audit covers SEO basics: indexing, titles, structure and schema. If you need keyword research, competitor gap analysis, backlink review or AI search visibility, that is a full SEO audit from Search Engine Tuning.
• Full accessibility audit. We spot-check the issues that affect most visitors. If you need a page-by-page review against every WCAG 2.2 AA success criterion, with screen reader testing and an accessibility statement, book a website accessibility audit from dijitul support.
• Security. We flag obvious risks such as outdated plugins, no HTTPS or no backups. Hardening, malware clean-ups and ongoing monitoring are handled by the website security team at dijitul support.

If an audit shows one of these needs attention, we say so in the report and explain why, so you can decide whether it is worth it.

What happens after the audit

Most audits end in one of three places.

• Fix it. The site is sound but has a list of specific problems: slow images, a confusing menu, a form that fails on iPhones, missing company details. We can work through them at £45 an hour + VAT, or your own developer can use the report.
• Refresh it. The structure works but the look and copy have dated. A website refresh keeps what is good and replaces what is not.
• Rebuild it. The platform is out of date, the site cannot be fixed economically, or it was never built to win enquiries. A website redesign starts from £250 + VAT for a small site. Our guide on whether to redesign or start again helps you weigh it up.

We will tell you honestly which one we think fits, including when the answer is to leave the site alone. To book an audit, get in touch with your web address and what is worrying you.

What you get

• A written audit report in plain English, with screenshots of each issue
• A prioritised fix list split into quick wins, next steps and bigger jobs
• A phone and desktop walkthrough of your main enquiry or checkout journey
• Core Web Vitals and PageSpeed Insights results for your key page types
• Accessibility, security and legal checklists marked pass, fail or needs checking
• A call to talk through the findings and agree what to do first
• A straight recommendation: fix, refresh or redesign

Prices and how it works

Websites from £250 + VAT, business websites from £500 + VAT and ecommerce from £750 + VAT. Small changes are £45 an hour + VAT. You get a fixed quote before we start.

1. Free chat

   Tell us about your business, who your customers are and what the website needs to do. No charge, no obligation.

2. Fixed quote

   You get a fixed price and a clear list of what is included, in writing, before anything starts.

3. Design

   We plan the pages and design the site around your customers, then share it for your comments.

4. Build and test

   We build it mobile-first, write or polish the copy, set up SEO foundations and test it on real phones.

5. Launch and hand over

   We launch, connect analytics and Search Console, and show you how to update it. You own it all.

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